{"id":6086,"date":"2021-07-15T10:34:07","date_gmt":"2021-07-15T08:34:07","guid":{"rendered":"https:\/\/natureetresidencevillage.com\/?p=6086"},"modified":"2022-08-30T09:58:05","modified_gmt":"2022-08-30T07:58:05","slug":"limpact-de-la-crise-sanitaire-sur-limmobilier-de-luxe-en-montagne","status":"publish","type":"post","link":"https:\/\/natureetresidencevillage.com\/en\/blog\/confinement\/limpact-de-la-crise-sanitaire-sur-limmobilier-de-luxe-en-montagne\/","title":{"rendered":"L\u2019impact de la crise sanitaire sur l\u2019immobilier de luxe en montagne"},"content":{"rendered":"

M\u00eame si la crise due au Covid-19 a d\u2019importantes r\u00e9percussions \u00e9conomiques et sociales<\/strong>, on ne devrait pas s\u2019attendre \u00e0 une<\/strong> baisse consid\u00e9rable des prix des prestigieuses stations dans les Alpes fran\u00e7aises<\/strong>, estiment les experts de Cimalpes.<\/p>\n

<\/p>\n

Le statu quo du rapport de force acheteur-vendeur<\/h2>\n

Les donn\u00e9es que nous fournit le r\u00e9seau d\u2019agences Cimalpes montrent que l\u2019immobilier de luxe en montagne fait partie des secteurs qui r\u00e9sistent le mieux \u00e0 la crise \u00e9conomique engendr\u00e9e par la pand\u00e9mie de Covid-19<\/strong>. Par exemple, entre le 14 mars et le 22 avril, \u00e0 Courchevel et M\u00e9ribel<\/a> mais aussi Saint-Martin-de-Belle-Ville, Val-d\u2019Is\u00e8re ou encore Meg\u00e8ve, les acheteurs n\u00e9gocient pas ou peu les prix des bien en vente<\/strong>, illustrant le maintien d\u2019un certain \u00e9quilibre du rapport de force avec les vendeurs<\/strong>.<\/p>\n

The majorit\u00e9 des acheteurs s\u2019int\u00e9ressent \u00e0 des biens d\u2019une valeur comprise entre 800\u00a0000 et 2\u00a0000\u00a0000\u00a0\u20ac<\/strong> et seulement 10\u00a0% \u00e0 des biens de plus de 2\u00a0000\u00a0000\u00a0\u20ac\u00a0; les rares qui n\u00e9gocient les biens les plus chers sont donc peu nombreux et misent vraisemblablement sur le fait que certains vendeurs auront rapidement besoin de liquidit\u00e9s<\/strong>.<\/p>\n

\"immobilier<\/p>\n

Les raisons de la r\u00e9silience de l\u2019immobilier de montagne<\/h2>\n

Si la crise touche durement de nombreux secteurs, comme la restauration, l\u2019\u00e9v\u00e9nementiel ou la culturel, le march\u00e9 de l\u2019immobilier de niche affiche, lui, une certaine r\u00e9silience<\/strong>. Cela s\u2019explique notamment par la stabilit\u00e9 de la demande<\/strong>. Car pand\u00e9mie ou pas, les stations des Alpes fran\u00e7aises<\/strong>, desservies par diff\u00e9rentes routes et autoroutes, gardent tout leur prestige<\/strong>, leur attractivit\u00e9<\/strong>. Cette attractivit\u00e9 est d\u2019autant plus forte que, apr\u00e8s les confinements et diverses mesures sanitaires qui ont \u00e9t\u00e9 impos\u00e9s depuis quinze mois, les refuges de montagne sont plus que jamais des lieux d\u2019\u00e9vasion pris\u00e9s de nombreuses familles<\/strong>.<\/p>\n

The perspectives de la crise sanitaire sont prometteuses<\/strong>, gr\u00e2ce notamment \u00e0 l\u2019acc\u00e9l\u00e9ration de la campagne vaccinale et au retour progressif des touristes<\/strong>. Mais l\u2019immobilier de montagne ne s\u2019appuie pas que sur la demande fran\u00e7aise<\/strong>, mais aussi sur les demandes britannique<\/strong> and europ\u00e9ennes<\/strong>, lesquelles, notamment depuis la ratification des modalit\u00e9s du Brexit, ont suffisamment de poids pour permettre aux professionnels de compenser une \u00e9ventuelle baisse des prix due aux restrictions sanitaires<\/strong> dans certains pays ou \u00e0 une hypoth\u00e9tique diminution des vols long-courriers.<\/p>\n

Par ailleurs, l\u2019investissement locatif<\/a> occupe une place centrale dans nos stations<\/strong>. En ces temps difficiles, ce ne serait pas exag\u00e9r\u00e9 que de dire que l\u2019investisseur ne conna\u00eet pas la crise\u00a0: ses revenus locatifs lui permettent d\u2019attendre la bonne p\u00e9riode pour une \u00e9ventuelle revente<\/strong>.<\/p>\n

Les perspectives de l\u2019immobilier de montagne<\/h2>\n

A plus court terme, les mesures sanitaires encore en vigueur peuvent \u00eatre b\u00e9n\u00e9fiques pour le march\u00e9 de l\u2019immobilier<\/strong>. Si de nombreuses familles ont bien l\u2019intention de prendre le large en \u00e9t\u00e9, la plupart opteront pour des destinations fran\u00e7aises<\/strong>, notamment celle de mountain<\/strong> o\u00f9 l\u2019air est frais et les possibilit\u00e9s de d\u00e9couvertes et d\u2019activit\u00e9s<\/strong> sportives<\/strong> nombreuses<\/strong>.<\/p>\n

On s\u2019attend par ailleurs \u00e0 ce que de plus en plus d\u2019acteurs de l\u2019immobilier de montagne adoptent le yield management<\/a><\/strong>. La m\u00e9thode, connue pour son pragmatisme, est d\u00e9j\u00e0 largement en pratique dans l\u2019h\u00f4tellerie et les transports. Elle consiste \u00e0 adapter les prix des chambres d\u2019h\u00f4tel ou des billets de train ou d\u2019avion \u00e0 la demande et \u00e0 la p\u00e9riode<\/strong>. A son tour donc, real estate<\/strong> of mountain<\/strong> devrait conna\u00eetre, avec la g\u00e9n\u00e9ralisation de ce syst\u00e8me, des gestions tarifaires vou\u00e9es \u00e0 \u00e9voluer en permanence<\/strong>.<\/p>\n

La sortie de crise a beau \u00eatre proche et l\u2019immobilier de montagne \u00eatre r\u00e9siliente<\/strong>, il n\u2019emp\u00eache que la crise due au Covid-19 laisse des traces<\/strong>, dont notamment la disparition<\/strong> probable<\/strong> of certains<\/strong> op\u00e9rateurs<\/strong> britanniques<\/strong> sp\u00e9cialis\u00e9s dans les s\u00e9jours au ski<\/strong>. Prenant aussi en compte les incertitudes sur les r\u00e9alit\u00e9s du \u00ab\u00a0monde d\u2019apr\u00e8s\u00a0\u00bb, les experts estiment que le mod\u00e8le anglo-saxon de loyers garantis<\/strong> laissera place \u00e0 celui de la lettings management service<\/a> \u00e0 la semaine ou \u00e0 tout le moins \u00e0 un mod\u00e8le mixte<\/strong>.<\/p>\n

L\u2019immobilier locatif<\/strong> n\u2019aura pas attendu le d\u00e9confinement pour repartir de plus belle. Les perspectives sont encore plus prometteuses pour l\u2019hiver prochain<\/strong>, une p\u00e9riode au cours duquel les stations sont d\u2019ores et d\u00e9j\u00e0 pr\u00eates pour accueillir vacanciers et acheteurs potentiels<\/strong>.<\/p>\n

En somme, avec le ciel qui s\u2019\u00e9claircit sur le front sanitaire, et ce m\u00eame si on est encore loin des \u00ab\u00a0jours heureux\u00a0\u00bb, on devrait s\u2019attendre \u00e0 ce que des acqu\u00e9reurs n\u00e9gocient davantage de biens dans les Alpes comme ailleurs sur le territoire national<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

M\u00eame si la crise due au Covid-19 a d\u2019importantes r\u00e9percussions \u00e9conomiques et sociales, on ne devrait pas s\u2019attendre \u00e0 une baisse consid\u00e9rable des prix des prestigieuses stations dans les Alpes fran\u00e7aises, estiment les experts de Cimalpes.<\/p>","protected":false},"author":6,"featured_media":6590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[264],"class_list":["post-6086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-confinement","tag-immobilier-de-luxe-en-montagne"],"acf":[],"yoast_head":"\nComment se porte l'immobilier de luxe en montagne face \u00e0 la crise sanitaire ?<\/title>\n<meta name=\"description\" content=\"L'immobilier de luxe en montagne n'a pas \u00e9t\u00e9 \u00e9pargn\u00e9 par la crise sanitaire du COVID, d\u00e9couvrez pourquoi et comment.\" \/>\n<meta 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